About

The Founding Story
We were founded to make brands more human
Businesses invest greatly in their product or service. They build their brand on frameworks and best practices - it makes perfect logical sense.
And it is precisely this inward focus that makes them struggle. Because having a great product is one thing, getting people to buy it is another.
People are interested not in the brand as much as what it can do for them. So they act on emotional drivers and justify it with logic.
At Storious we tap into the customers mind to build your brand story - one that will make people feel, think and act.
We are Insight Seekers. We are Story Builders.
We bring insight & imagination to help brands create impact
We find the answers in the data. But not the data that is found in charts or graphs.
Rather the data that is beneath the surface - the lived reality of the customer. That which is understood only by connecting and asking the right questions. That which is unsaid, but felt and observed.
We go beyond what people say - by looking at what they do, sensing how they feel, by digging out the quiet tensions. We use this to inspire and spark story ideas.
Our Team
Cumulative experience of over 3 decades in diverse markets in The Middle East, Africa, South East Asia, Europe & The Americas
Murtaza Pacha
Qualitative Researcher, Founder
Curious Soul | Intuitive Creator
Vrushali Dhongade
Research Executive, Management Graduate
Thoughtful Planner | Logical Thinker
Murtaza Poonawala
Research Executive, Engineering Graduate
Analytical Mind | Pattern Seeker 
Ibrahim Adenwala
Research Executive, Computer Graduate
Patient Observer | Consistent Doer
About the Founder
Murtaza Pacha
Murtaza has over 2 decades worked across brands in markets ranging from Asia to Africa, The Americas to Europe.
Here he gained firsthand insight into consumers lives, how brands are perceived and how customer insights can become a strategic driver of growth.
He found a critical need gap - while large companies benefit from consumer data and insights, most growing companies lack this access. Businesses with a great product who lack the human insight to tell their story.
He set out to help these brands think in the language of the customer - leading to the foundation of Storious in 2020.
Email: mail@storiousresearch.com
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