Case Studies
We have partnered with multi-nationals and startups to tackle their growth and marketing challenges
Launch a mid-sized EV SUV car across diverse geographies
Based on distinct cultural outlook towards cars we crafted different brand narratives - stories where utility value needs to be enhanced and where it needs to be downplayed in favor of emotive & status values.
Position a brand for gifting & sharing via a distinct brand identity
We built a framework around emotional needs involving distinct moments, needs and tensions that the brand could address with current products and extensions.
Cracking the code around luxury to enhance share in a new market
We helped devise a brand story with an experience that goes beyond the external trappings of luxury and into identity transformation and a shift in self-image + lifestyle.
Repositioning a much loved brand with stories of transformation
Spanning the landscape around stories that are realistic, extreme and fantasy based, we discovered that themes that work are socially inclusive and surprising fun vs. individualistic and escapist.