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The Human Insight Story
Case Studies
We have partnered with multi-nationals and startups to tackle their growth and marketing challenges
The Challenge: To take on the market leader in smartphones and increase aspirational appeal of the brand by positioning it in the luxury space.

The Challenge: To help an eyewear brand establish a unique identity and grow vs. more established competition in The Middle East.
The Challenge: To launch a mid-sized EV SUV car across diverse geographies of Africa and Middle East keeping in mind local nuances.

The Challenge: To position a popular chocolate brand range in gifting and sharing occasions via product extensions.
The Challenge: To rejuvenate a popular brand and communicate stories of transformation to differentiate the brand across 2 markets.
Core Services & Impact
Our work spans across markets from The Far East to Africa, from The Americas to South Asia
Connect
Understanding customer needs, drivers and pain points to arrive at gaps that can be targeted.

Identify
Testing the brand proposition to find differentiation and new value that can be leveraged.

Ideate
Capturing the idea into a brand story built on human and cultural drivers.
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