The Brief: To establish a unique brand identity vs. more established competition.
Our Approach:
We explored the crux of what customers want from eyewear, how this changes with life-stage and what the brand needs to do to establish an emotional connect.
The Insight & Solution:
Eyewear goes beyond functional protection onto emotional values of freedom and self-expression and this evolves and becomes more mature with advancing life-stage.
We helped the brand reflect a young, modern image that is true to these aspirations to differentiate vs. competition brands positioning around heritage, formality and expertise.